We speak AI.
Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) have become critical components of any marketing strategy. We believe that AI-powered search and answer engines will become the natural evolution from current search engines. This means that websites need to structure content and markup with more rigor than ever.
AI visibility requires strong technical and content foundations. Like in SEO, the website structure, Schema markup, entity signals, internal linking and content creation needs to be optimized in order to have search and generative engines pick it up. AI engines are looking to know who you are, what you do, and where your expertise lies. For best results, AEO and GEO need to work alongside traditional SEO.
AI engines craft their answers with similar processes used by search engines: authority built from quality links in relevant website. Even more so, AEO and GEO add brand mentions, authoritative publications, citations, reviews, directories and other trusted third-party sources all into the equation. We create and implement AEO and GEO strategies that can strengthen the possibilities of being mentioned across relevant AI-generated answers.
Faithful to our performance-first ethos, our AEO and GEO efforts are fully measurable, with our usual preference for performative metrics. We track AI visibility, brand mentions, citations, referral traffic and, lastly, leads to understand the impact that AI engines such as Chat GPT, Claude, Gemini or Perplexity can have in today’s lead acquisition marketing strategy.