Our ethos

Few agencies have a real ethos—a group of ethical and idealistic premises that inform a distinct identity and a way of seeing the world and tackling its problems and opportunities. Granted, many marketing agencies will claim to have an ethos or, in more fashionable jargon, a culture. But we’re not here to talk about what others do or don’t do. It is irrelevant to us, because doing so we would just distract ourselves from what’s important and introduce noise to our workflow. We can’t compare with, praise or criticize other marketing agencies, for the mere fact that we are our own center of gravity—our hara of sorts if you are familiar with this incredible Japanese concept. We are our own benchmarking and we only depend on what we are capable of thinking and bringing to life.

Such things may sound overly esoteric, but this informs how we do marketing and advertising. Demian Media embraces ideas that can be lived, because this brings true value. This means that every single marketing tactic, effort and initiative is an idea that, once executed, can bring value to businesses. On such a statement we build our performance-first approach. Why bother with things that can’t be lived—that can’t bring value? True, we take them into consideration, a little, because we care about data and data-driven decisions. Yet, at the end of the day, what every single business wants is results. Hard, cold results. Demian Media exists to leverage every single tool, platform, channel, tactic, strategy to acquire leads for our clients. Even more: we want to make sure we measure and track everything and that we can ultimately deliver properly attributed qualified leads, sound CAC, and amazing ROAS. This is all that matters and we ditch anything else that could obscure the true results of any marketing campaign. Moreover, any marketing tactic or creative asset is here to serve performance.

A derivative of our performance-first approach to marketing is direct, thorough but candid truthfulness. We believe that truth oughtn’t to be well told—but to shine in the entirety of its raw, uncompromising, uncomfortable reality. Hence, we deliver truth, for the good things and the bad things, for the easy decisions and for the tough ones. We are transparent because we have nothing to hide. Hiding something is a form of lying and everybody loses when data and results are obscured or tampered with. This is why we value data integrity and full access to all metrics and data for our clients. Our journey to data integrity and the quest for a full overview on truth led us to obsess about lead attribution and, lastly, to build our own software, PatientFlow. Created for our medical clients, PatientFlow is a marketing hub aggregating and processing different data streams to make sense of how patients are acquired online and how attribution can be leverage to have a tremendously positive impact in both marketing results and sales growth for our clients.

Last but not least, we believe in fair pricing—another oddity to our already odd but genuine ethos.